Greece National

Tourism Organization

With tourism just starting to rise again after the crash of 2008 and the recent riots, Greece needed a new mark to entice tourists to start visiting again.

 

This brand system was made as a class assignment with the objective of creating a modern mark that still references Greek classicism. Due to the tumultuous last couple of years, tourism from families is down. This system is playful in order to entice families to start visiting again.

 

 

 

PROJECT TYPE

Undergrad Design Project

 

 

BRAND GUIDELINES

01

Primary Lockup 

02

Secondary Lockup 

03

Colors

PANTONE P 115-6 U

c 68, m 0, y 0, k 0

PANTONE P 40-8 U

c 0, m 83, y 92, k 0

PANTONE P 160-8 U 

c 35, m 0, y 100, k 0

PANTONE Black 

c 0, m 15, y 50, k 100

PANTONE P 7-8 U 

c 0, m 18, y 100, k 0

PANTONE P 172-12 U

c 60, m 54, y 48, k 28

PANTONE P 1-1 U

c 0, m 0, y 2, k 0

04

Icons

water sports

outdoors

classic landmarks

maps/information

beach

religious site

art

town square

IDENTITY SYSTEM

The identity system uses the icons to achieve a fun and friendly appearance. 

The website design utilizes imagery as its main component to showcase Greece's beauty. The layout is meant to highlight the 8 facets of Greece as defined by the brand. In this way, visitors can narrow their focus based on the activities they want to partake in. 

WEBSITE DESIGN

VEHICLES

As the vehicles for the tourism organization, I used smart cars because they are one of the primary vehicles used for advertising in Europe. In addition, they are easy to park on narrow European streets. The purpose of the cars would be to promote Greece in other European countries and to use them for events and employee transport.

PACKAGING

The packaging would be used in the official shops for tourism. Depending on the item bought, the bag would be selected based on the category of the item as specified by the icon system.

MERCHANDISE

EXTERIOR SIGNAGE

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© nicole riemer 2018
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